I started out believing that good work speaks for itself. Spoiler: it doesn’t. Over the years, I’ve seen incredible mediators and arbitrators struggle to grow their practices—not because they lacked skill, but because no one knew how to find them. That’s when I realized something important: visibility without authenticity doesn’t last.
Natalie Armstrong-Motin
Our Founder
Mrs. Natalie Armstrong-Motin, Founder and Managing Director of Marketing Resolution, is the author of “The Essential Guide to Marketing Your ADR Practice”. She is frequently invited to speak around the globe on the successful marketing strategies of the resolution and legal industry. She has designed and developed hundreds of campaigns for private practices, firms, educational institutions, authors, organizations and associations around the world.
Today, I blend spark with strategy to help ADR professionals build more than just practices. I help them build momentum, community, and confidence.
Through my company, Marketing Resolution, I work with mediators and arbitrators at every stage of their careers to refine their branding, strengthen their visibility, and grow their reach. Through Will Work For Food, I’ve partnered with Jeff Kichaven and Jean Lawler to raise over $856,000 for food banks by turning free professional education into global generosity. And through the ABA’s Idle Chat series, I’ve hosted candid conversations that remind us that behind every professional bio is a real human story.
For me, it all connects: helping professionals shine, giving back in meaningful ways, and keeping our community grounded in the conversations that matter.
The Work I Do ❊
Marketing Resolution
Part strategist, part coach, part “why hasn’t anyone told me this before?” voice in your ear.
Here’s the thing: You can be the smartest, most experienced mediator in the room—but if no one knows you exist, you’re not getting cases. That’s where I come in.
I work with mediators and arbitrators who are tired of playing small. Together, we craft strategies that actually move the needle: branding that doesn’t look like clip art from 1997, websites that don’t sound like a robot wrote them, LinkedIn profiles people actually read, and social media that doesn’t make you cringe.
Bottom line? I help you look as good online as you already are in practice.
01Will Work For Food: The New Possibilities Hour
Knowledge shared freely. Donations made generously.
Will Work For Food is like TED Talks with a conscience (and fewer turtlenecks). We host free weekly webinars featuring top voices in ADR. Instead of paying us, we ask participants to donate to food banks.
So far? We’ve raised more than $856,000 and counting. That’s not just professional development—it’s community impact. Learn something new, feed someone in need. Not a bad trade, right?
02Idle Chat with the ABA Section of Dispute Resolution
Conversations that spark connection and community.
Real conversations. No scripts. Occasional tangents. Idle Chat is my video series for the ABA Section of Dispute Resolution. Think of it as coffee with colleagues, if those colleagues happened to be some of the smartest and quirkiest people in ADR.
No stuffy bios. No endless panels. Just unscripted, “tell me what really happened” conversations that remind us we’re humans first, professionals second.
03Waqas Munir
Marketing Advisor
Waqas Munir is a highly motivated and results-driven professional with over 12 years of experience in Project Management. His career spans successful engagements with leading National and Multinational companies, including Nestlé, Philip Morris International, Johnson & Johnson, Colgate-Palmolive, Tetra Pak, Telenor, and ZIC Hi-Tech Lubricants.
He holds an MBA with a major in Marketing, which has provided him with a strong foundation in marketing strategy, consumer behavior, and data analysis. This academic background has significantly contributed to his ability to execute impactful campaigns and deliver data-driven insights for business growth.
Throughout his professional journey, Waqas has consistently demonstrated expertise in Project Management, Client Servicing, Brand Activation, Operations, and Execution. His skills extend to Strategic Planning and Data Analytics, where he has leveraged data-driven insights to optimize processes and deliver exceptional outcomes.
Usman Ali Raza
Web Support and Strategy
Usman Ali Raza is a qualified accountant with 3 years of experience in his field and a life-long interest in everything else. A Jack of many trades, he dabbles in web development, is an accomplished writer (you may have read one of his fan-fiction - but he’ll never acknowledge it). He’s written many articles in his field, alongside politics, entertainment, and technology.
Holding a BS (hons) in Accounting and Finance and a great passion for cats, he is capable of bringing both your financial affairs in order and stray cats into his home.
Elizabeth Wahl
Content Manager
Crafting content that reflects your voice, values, and vision is my métier. I research, plan, design, and deliver materials that speak directly to your audience—building trust, connection, and credibility with every post, article, or campaign.
At Marketing Resolution, I manage the full content lifecycle: from concept development and editorial planning to copywriting, design coordination, and publication across digital platforms. My goal is simple—to make sure your message not only reaches your audience but resonates deeply with them.
If you have something to share, I’ll make sure it’s seen, heard, and remembered.
Janney Motin
Employee of the Month
Marketing Resolution - we love our clients more than Scooby snacks.